App Icon Design - Launchers
Podcast Guru - Android
The Podcast Guru app icon started simple and flat. But I wanted to update the brand to a color scheme that expressed inclusivity, bounty and choice. I A/B tested it in the Google Play store and the active install rate increased 74% over a two month period. The benefit was easy to see in the analytics.
Tunewiki - Android
I designed the Tunewiki launcher to convey its recognizable and charismatic brand at all sizes on a mobile device.